Muna Khalif SS18 Popup – Cover Yourself in Beauty

Modest apparel has steadily been gaining steam, particularly in the last half-decade or so. With the continued push for better gender and pay equality, outrageous accounts of socially accepted sexual harassment (at certain firms), intense political environment and sexually decentralized society of today, it’s enough to make any woman want to bundle up. But bundling up to look like Charlie Brown in winter or to the point of being unable to express one’s individual style just isn’t acceptable for some women. Societal pressure and the lighting fast depends of the modern fashionista have given rise to brands just like Muna Khalif, whom we had the pleasure of supporting their launch at 393 NYC, an experiential space known for featuring a number of fashion brands.

Walking into the venue, you were greeted by two gorgeous and friendly women, who may not look like it, but were wearing Muna Khalif the whole time. Despite being a designer of modest apparel, Muna Khalif is known for their more chic and stylish interpretations of what is modest. Designer Muna Khalif is a first generation Somali-American designer and activist Muna Khalif and proud Muslim woman, so the brand serves as a statement against the creations of most Western brands that lack a true understanding of what it is to be an empowered woman today. With the mission of making chic, stylish, and professional ready-to-wear accessible to everyone, including women of ancient traditions with specific standards of dress, she created The Muna Khalif Collection.

In fact, Khalif’s eponymous debut collection has been designed for those who – for either cultural ideals or personal preference – wish to present themselves with equal measures of modesty and style. This change has been on the horizon for years, thanks to the efforts of designers such as Anniesa Hasibuan, who has exploded into NYFW in recent years with amazing and buzzy couture presentations, Mohd Hafizi Radzi Woo and Izree Kai Haffiz of Fiziwoo and Rico Rinaldi. Despite the fact that each of their garments covered almost the entire female form, they were heralded for their couture composition, stunning beauty and amazing runway presence. Given time, Muna Khalif may be mentioned in the same breath as these established labels.

Time is the critical word here, as Muna Khalif will definitely continue to establish her own style. The space included was neatly divided into a photo area with a few beautiful standing displays and racks full of the latest and greatest from the spring collection. Gowns, abayas, dresses, skirts, pants, suits and more were beautifully hung in shades of lilac, peach, pink, rose, lavender and more, complementing the diverse attendees there to support the brand’s first collection. While the theme of the event was #CoverYourselfinBeauty, it was clear to see that the garments would look stylish on women of all shapes and sizes. While many of the pieces now on sale range from sizes 2 to 10, Muna herself seems like the kind of designer that will be a strong supporter of her curvier sisters.

All told, Muna Khalif is definitely a designer we would love to see more from and hopefully will profile in-depth at a later time. Until then, enjoy a few pics from her SS18 lookbook as well as the pop-up event.


The 6th look from Muna Khalif’s SS 2018 lookbook featured their Caroline dress.

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