Blogger and the Brand is one of those events that don’t seem to follow the conventional norm during fashion week. Gatherings and parties with complimentary cocktails and stylish young fashionistas are all the rage, but throw in an educational panel and encourage people to network and you create something that is quite a unicorn. Maybe in this, Blogger and the Brand has found it’s USP so to speak. There obviously is an appetite for education and inclusiveness during fashion week, as evidenced by Samsung x WWD’s packed panel discussions.
The event opened on a warm, summery Monday evening as bloggers, influencers and brands begin to make their way from the shows to the West and South to the Manhattan Penthouse in Union Square. The grand venue was completely on par with the quality of the event, featuring panoramic floor to ceiling visages of the New York City skyline as far south as the Freedom Towers and blocked only by the Empire State Building to the north. Simply stunning. As the guests poured in and the sun slowly began to set, camera flashes and selfies were as much the rage as the rose being poured courtesy of Bartenura Moscato. Just a high energy affair.
In addition to the conversations going on all around and the smiling faces, the Nineteenth Amendment, a platform built to support manufacturing and production for emerging designers, created a lounge area for influencers to connect with brands in a very natural / organic way. Networking being the theme of the night, this allowed for brands to meet influencers, rather than send a cold email or direct message to entice them to wear garments. It was great to see emerging brands such as Pariah 5K, Dynasty George, Lindy Fox and Rosina Mae actively taking advantage of this opportunity.
Following the hour or so of networking and mingling opportunities, the event transitioned very promptly into the panel discussion, where three amazing entrepreneurial women shared their advice and strategies on building brands. Christina Galbado of the Bold Brunette, Mary Gui of Layers of Chic and Stephanie Abrams Cartin, Co-Founder of Social Fly all discussed key details around being active on social media, the importance of maintaining consistency with the brand’s content and above all the rising importance of collaboration. It was a lengthy, yet insightful foray into the world of branding and each revealed a few golden nuggets that made it all the more worthwhile to attend. It was made all the more inspiring by the fact that these were three young and relatable women that had not to long ago hit their growing stride. Great questions from the audience wrapped up quite an educational evening.
After the panel, guests were open to stay and network some more or grab a bag full of goodies from Adesse NY, When Face Mask and Nineteenth Amendment on their way out. Of course, most stayed for a little while longer to bask in the moment of newfound relationships and photography with those views.
When all was said and done, Blogger and the Brand combined a beautiful view in an accessible location with a young and chic crowd of movers and shakers in fashion; many of which we know will be a force in that space in the years to come. Whether you are a beauty or fitness or fashion influencer or just considering getting into the space, we recommend you attend the next Blogger and the Brand or get in touch about doing so. Enjoy some more pictures of the stylish soiree below. Until next time.
Full Disclosure: The Editor of the Designer Whisperer also work as the Special Projects Manager for Ombre Digital, the fashion marketing agency which runs Blogger and the Brand and helps maintain this website.