NYFW SS 2018 Day Three – Style Fashion Week, Negris Lebrum and Jalisha White

Style Fashion Week

Janay Deann Designs and Ydamys Simo are Style Fashion Week staples; brands that are seen traveling with the group every year as mainstays of their children’s fashion. Janay Deann Designers are proudly something you have seen without noticing as her work is commonly featured on child stars on shows and red carpets associated with Disney and Nickelodeon as well as the children of popular reality TV stars. Ydamys Simo is a slighter newer brand (established in 2015), with a little less fanfare, but still as a luxury couturier for children. It’s not hard to imagine this brand adorning the back of Blue Ivy or Princess Charlotte in the near future. As we were a considerable distance from the runway when the show started, we didn’t get too many good shots as the children are but so tall, but feel free to see their collections on the designers’ websites.

Negris Lebrum

Arguably one of the most laid-back presentations we have ever attended during NYFW, Negris LeBrum, based out of Houston with designer Travis Hamilton launched his “Le Magnolia” collection for the first time ever in NYC (Negris Lebrum has presented at NYFW before). By laid back, we mean full on blues and jazz lounge atmosphere with vocals from B.B. King and others. Definitely not a norm amongst the fast-paced crazy and hectic productions going on just downtown.


Yellow floral dress from Negris LeBrum’s SS18 presentation.

Considering the recent tragedy of Hurricane Harvey in his area of Houston, this show was close to never happening. But through the solid commitment of his entire team, a little luck and a little Texan spirit, he pulled through. Almost all of his sponsors had to pull their support, for greater causes in the area, but a host of Houston business owners including the Rodney Hampton Foundation, Fresh Wind Group International, Anthem In Art Photography, The Foundation for Modern Music, Vanity By Sammi and Revalushion Management Agency banded together to make it all possible.



Thank goodness for that as Negris LeBrum’s “Le Magnolia” collection was definitely solid, infused with a very jazz-esque feel, further invigorated by Hamilton’s Louisiana upbringing. The collection featured a mixture of plaids, solids and floral pieces, but swooned like a Billy Holiday ballad when he focused on the more minimalistic and monochromatic print pieces over the various other ensembles. Channeling his interpretation of the “Negris” woman, a few bright yellow dresses and yellow striped shorts sneaked their way into the collection, with all the finesse of a moonshine getaway. While they certainly pulled the presentation in a different direction, the overall collection definitely held its appeal.

Following the event, Travis and his team hosted a Mardi Soiree after party (which we unfortunately were unable to stay for). Guests were served New Orleans Rum Punch flavors and Southern Style chicken and waffles. Negris LeBrum also gave each guest a pair of vintage sunglasses from its new streetwear brand called “Stuck Up Girl”. Overall, Travis Hamilton was ecstatic to have the opportunity to share Louisiana lifestyle, culture and heritage during NYFW.

Negris LeBrum was born from a love story between a beautiful French Creole woman named Negris, and a handsome man, Sam LeBrum. The Negris LeBrum story began in the 1940s, the love story represents culture and heritage. Their love triumphed over societal differences and sustained their love for one another.

While we don’t know if and when Negris LeBrum will be returning to showcase his collection for New York Fashion Week, it’s always great to see homegrown American talent facing down all obstacles in the name of fashion.

Jalisha White

Diversity seems to be the theme of the day and designer Jalisha White did not disappoint. Featuring both children and adults of all ages, shapes and sizes, Jalisha’s presentation was one senior citizen away from winning fashion week’s unofficial diversity award. Diversity aside, Jalisha White’s presentation was definitely focused on the formal / prom / occassionwear and in this did not disappoint.

Jalisha’s presentation was similarly created for adults and children with models of all ages and a square runway that allowed for everyone to take photos of their favorite garments. Its actually not as easy as one believes to create garments for different categories, as toddlers, kids, juniors and women’s have very different size ranges, fabric requirements, body types and more. From that perspective alone the collection is an elaborate undertaking to produce at any scale, but one that shows the scope of Jalisha’s vision.

We didn’t attend the After Party at Dylan’s Candy Bar in Union Square, but we can just imagine how little sleep some of those parents received that night. We may profile Jalisha a little later, so stay posted for more on this family friendly fashion designer.

For us, Saturday was a mixture of children’s fashion and a few interesting emerging brands. Check out our coverage of Fashion Sizzle, which improved considerably over the first year of production. Until next time.

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