Day Three of NYFW SS17 was a little slower for us. However it was evident by then that a larger trend was beginning to take shape during this fashion week, as brands were beginning to embrace the runway to retail model with capsule pieces of their shows on sale.
Rebecca Minkoff happens to be one of my more favorite mid-tier designers so it was great to receive an invite to attend their show. The show was held outside of their SOHO store, where models clad in textured prints, cardigans and moto jackets strutted down a runway smartly created in front of the store over the cobblestone streets. It was incredible that she had popular Instagrammers and influencers in the show, such as Shea Marie of Peace Love Shea, Chriselle Lim of the Chriselle Factor. The collection was for Fall 2016, very much see now by now, but I couldn’t help but notice influences of the spring, such as florals on the bags and quite a few thigh high skirts (get your leggings ready for this collection).
If you missed the show, don’t worry, the Fall 2016 presentation can still be streamed right from Rebecca Minkoff’s website. It’s shoppable as well. While I was technically standing across the street, it still was great to be able to be apart of the whole experience.
Image Credit: L’OFFICIEL
Following the presentation, guests were invited to shop runway ready looks right in the store. It was great to see such a heavy interest in the runway styles and definitely the complimentary champagne, chic convo and people pepping didn’t hurt. I mingled for a little while at the store and it was great to see true appreciators of the brand. One of my absolute idols in Chriselle Lim was actually doing Meet and Greets and I was truly turn between the opportunity to meet her and my dream that we will one day collaborate. I chose the later. But here is her story about her dream come true.
Jina was so lucky for the chance to meet Chriselle Lim.
It was also great to see Rebecca herself greeting guests and signing the bags of women who made purchases. For quite a large brand, the connection with the customer is obvious and definitely a reason that the brand will continue to gain new followers. See you next year Rebecca.
Image Credit: L’OFFICIEL
Style Fashion Week
After Rebecca Minkoff, I went on over to Style Fashion Week, a production that is pretty unique as it’s open to the public and very high quality, giving everyone interested a small taste of what they goes on at industry events. Style Fashion Week is know for it’s bicoastal presentation of fairly well known designers such as Malan Bretan, but also as a platform for less well known designers like our friends at Anje Clothing (FW16) and Ydamys Simo who presented today.
While children’s fashion definitely has its place in fashion there is always a surprising treat to see the little ones on the runway such as in today’s 6:00 PM presentation by Janay Dean Designs and Ydamys-Simo. This was Ydamys Simo first official presentation and indeed the launch of the brand, but it was by far our favorite collection of the night. Janay Deann Designs is more established, but look for both of this brands to be on the radar of high-end clothing for children sooner than later.
Janay Deann Designs
To close off the evening, my photographer headed out to Fashion Sizzle, a newer production focused on bringing emerging designers of Caribbean or Carribbean American ethnicity to Fashion Week. While we are always out to support new and emerging talent, Fashion Sizzle did have to deal with some ‘new production’ setbacks. For one thing, their audio components weren’t in perfect order and they did suffer from less curation of designer talent, but as a new kid on the block, they performed admirably.
Depending on their price point, Yard Rock is a brand that will definitely do well in more urban markets, with apparel for men and women and a chic logo patterned after a Hummingbird, which is Jamaica’s national “treasure”. That being said, the designer is based in New York City. Of all the designers it was the most production ready and could have been sold right off the runway. I feel like with the right sales team it would do great at Macy’s.
There were a few other designers worth mentioning as well including Par Le Patreq and Clavonswear, who show promise to work into larger fashion circuits. All in all, Day Two might not have been so slow, but the pace was perfect for fashion week, not too hectic that we didnt get to enjoy the events. Until next time, Fashion Sizzle.
Stay posted for Day Five of NYFW SS17. Until we meet again.